In 2012-13, I captured and edited an educational web series for client TUCKER ROCKY DISTRIBUTING. Their dealers and sales force needed an education. The best (safest) helmet they sold, the ARAI brand, was also the most expensive. Getting customers (dealers and their customers) to pay for the premium brand meant they needed the tribal knowledge that the ARAI story requires. Below is the teaser for the 5 part series.
Episode 1: The ARAI Philosophy
Episode 2: Protection
Episode 3: Shape Matters
Episode 4: All Roads Lead To Protection
Episode 5: Dedicated To Protection
Arai, President, Mr. Michio "Mich" and family patriarch, was so impressed with my work
that he signed a carbon fiber F-1 Racing Helmet and presented it to me as a gift.
According to his US Managing Directors, this is something he has never done before.
Even Tom Cruise, who got a helmet from Mich, did not get a signed version.
Photos of the signing, helmet, emails, and my reaction upon receiving it are below.
